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Romana
Confidentiality Policy
The confidentiality of your personal data is one of the main concerns of ALTERNATIVE FOOD S.R.L., headquartered in Bucharest, Bucharest Romania, as data controller.
This document is intended to inform you about the processing of your personal data, in the context of using the website alternativefoodcompany.com, which we will hereinafter refer to as the "site".
Table of Contents
Categories of personal data processed
Purposes and grounds for processing
Duration for which we process your data
Disclosure of personal data
Transfer of personal data
Your rights
Privacy of minors
Changes to the privacy policy
1. Categories of personal data processed
A. If you are a customer of the site, we will process your personal data, such as:
First and last name
Telephone number
E-mail address
Billing address
Delivery address
Data relating to how you use the site (for example, your behavior/preferences/habits within the domains
As well as any other categories of data that you provide directly in the context of creating your user account, in the context of placing an order through the site or in any other way resulting from the use of the site.
If you use your Facebook or Google account to create your user account on the site, you will processes the following public profile data displayed by the respective applications: username, email address.
If you choose to create a user account only before completing the order of a product available on the site, your email address will be requested, based on which an account will be automatically created.
If you do not complete the order, the email address and other data provided will not be stored by ALTERNATIVE FOOD S.R.L., and the created account will be automatically deleted.
B. If you are a visitor to the site, it will process your personal data that you provide:
- Directly in the context of using the site, such as the data you provide in the contact / questions / complaints section, to the extent that you contact us in this way
Indirectly, data such as: IP address, browser used, browsing duration, search history, operating system used, language and pages viewed, full URLs, sequence of clicks to, through and from our site, information or products viewed / searched for, duration of visits to certain pages, information regarding interaction with the pages (e.g. scrolling, clicks, mouseovers), data about user behavior.
2. Purposes and grounds for processing
A. If you are a customer of the site, your personal data is processed as follows:
for the development of the contractual relationship between you and ALTERNATIVE FOOD S.R.L., respectively for the receipt, validation, shipping and invoicing of the order placed on the site, informing you about the status of the order, organizing the return of ordered products, etc.
Grounds: The processing of your data for this purpose is based on the contract concluded between you and ALTERNATIVE FOOD S.R.L., defined in the Terms and Conditions alternativefoodcompany.com/termeni-si-conditii. The provision of your personal data is necessary for the execution of this contract. Refusal to provide data may result in the impossibility of carrying out the contractual relationship between you and ALTERNATIVE FOOD S.R.L..
for the fulfillment of legal obligations in the context of the services provided through the site, including fiscal obligations, as well as archiving.
Grounds: The processing of your data for this purpose is necessary based on legal obligations. The provision of your data for this purpose is necessary. Refusal to provide data may result in the impossibility of complying with the legal obligations incumbent on it and therefore in the impossibility of providing you with services through the site.
for marketing activities, namely for the transmission, by means of remote communication (e-mail, sms) of commercial communications regarding the products and services offered by ALTERNATIVE FOOD S.R.L., through the site.
Grounds: The processing of your data for this purpose is based on your consent, if you choose to provide it.
You can express your consent to the processing of data for this purpose by checking the corresponding box at the time of account creation, or after account creation, in the my account information section.
To unsubscribe from receiving such commercial communications, you can use the option at the end of each e-mail/sms containing commercial communications. In addition, you can unsubscribe by accessing the "My account information" section.
Providing your data for this purpose is voluntary. Refusal to provide consent for the processing of your data for this purpose will not have negative consequences for you.
for the purpose of performing various analyses, reporting on the functioning of the site, creating profiles of consumer preferences, mainly in order to improve the experience offered on the site.
Grounds: The processing of your data for this purpose is based on the legitimate interest of permanently improving the customer experience on the site. Providing your data for this purpose is voluntary. Refusal to provide data for this purpose will not have negative consequences for you.
B. If you are a visitor to the site, ALTERNATIVE FOOD S.R.L. processes your personal data as follows:
for marketing activities, namely for the transmission, via remote communication means (e-mail, sms), of commercial communications regarding the products and services offered by ALTERNATIVE FOOD S.R.L., via the site.
Grounds: The processing of your data for this purpose is based on your consent, if you choose to provide it.
You can express your consent for the processing of data for this purpose by completing and checking the corresponding box in the newsletter subscription form available on the site.
To unsubscribe from receiving such commercial communications, you can use the option at the end of each e-mail/sms containing commercial communications.
Providing your data for this purpose is voluntary. Refusal to provide consent for the processing of your data for this purpose will not have negative consequences for you.
to resolve complaints, claims and to monitor traffic and improve your experience offered on the site.
Grounds: The processing of your data for this purpose is based on the legitimate interest of ALTERNATIVE FOOD S.R.L. to ensure the proper functioning of the site, as well as to permanently improve the experience of site visitors, including by resolving various comments, questions or complaints.
Providing your data for this purpose is voluntary. Refusal to provide data for this purpose will not have negative consequences for you.
3. Duration for which we process your data
will process your personal data as long as necessary to achieve the processing purposes mentioned above.
If you are a client, we will process your data for the entire duration of the contractual relationship and subsequently in accordance with the legal obligations incumbent on us (e.g., in the case of financial-accounting supporting documents for which the retention period provided by law is 10 years from the date of the end of the financial year during which they were drawn up).
If you are a client and you exercise the option to delete your user account, by clicking the "delete account" button in the "my account information" section, we will interpret this action as your option to unsubscribe from receiving commercial communications through which we keep you informed about the products and services offered through the site.
In this regard, if you choose to delete your user account, we will no longer send you emails and/or SMS of this kind.
However, we would like to inform you that deleting your account will not automatically delete your personal data.
If you wish to no longer have your personal data processed or if you wish to delete your data, you can exercise your rights detailed in point 6 below.
If you request deletion of your account, but there is at least one active order on that account, the request to delete the account can only be registered after the delivery of the products and the completion of the last active order.
If you withdraw your consent for the processing of data for marketing purposes, the processing of your personal data for this purpose will cease, without affecting the processing carried out on the basis of the consent expressed by you before its withdrawal.
4. Disclosure of personal data
We do not rent/sell your personal data to third parties.
In addition to the operator, in certain situations, the data may be accessible to third parties such as service providers, transport operators, hosting providers, IT companies, appointed, if necessary, as persons authorized by the Operator.
They are contractually obliged to maintain the confidentiality of the data and to use it exclusively for the purpose for which it was provided to them.
We may also disclose your personal data to central/local public authorities, in the following exemplary cases listed:
- for the administration of the site
in situations where this communication would be necessary for the awarding of prizes or other facilities to the data subjects, obtained as a result of their participation in various promotional campaigns organized by through the site;
for the maintenance, personalization and improvement of the site and the services carried out through it
for the performance of data analysis, testing and research, monitoring usage and activity trends, developing security features and authenticating users
for the transmission of commercial marketing communications, under the conditions and limits provided by law
when the disclosure of personal data is provided by law, etc.
5. Transfer of personal data
The personal data provided to may be transferred outside Romania, but only to states in the European Union.
6. Your rights
Under the conditions provided by the legislation on the processing of personal data, as data subjects, you benefit from the following rights:
right to information - the right to receive details regarding the processing activities carried out by ALTERNATIVE FOOD S.R.L., as described in this document;
right to access data - the right to obtain confirmation from the party regarding the processing of personal data, as well as details regarding the processing activities such as the manner in which the data are processed, the purpose for which the processing is carried out, the recipients or categories of recipients of the data, etc.;
right to rectification - the right to obtain the correction, without justified delays, of inaccurate/unjustified personal data, as well as the completion of incomplete data;
right to erasure of data, without unjustified delays, ("right to be forgotten") - certain conditions apply; It is possible that, following the request to delete the data, to anonymize these data (thus depriving them of their personal character) and to continue processing them for statistical purposes under these conditions;
the right to restriction of processing, under certain conditions;
the right to data portability - the right to receive personal data in a structured, commonly used and easily readable format, as well as the right for these data to be transmitted by another data controller, to the extent that the conditions provided by law are met;
the right to opposition
- with regard to processing activities, it can be exercised by submitting a request as indicated below;
- at any time, for reasons related to the particular situation of the data subject, that the data concerning him or her be processed on the basis of his or her legitimate interest or on the basis of the public interest, except in cases where he or she can demonstrate that he or she has legitimate and compelling reasons which justify the processing and which override the interests, rights and freedoms of the data subjects or that the purpose is to establish, exercise or defend a right in court;
- at any time, free of charge and without any justification, that the data concerning him or her be processed for direct marketing purposes.
the right not to be subject to an automated individual decisionthe right not to be subject to a decision taken solely on the basis of automated processing activities, including the creation of profiles, which produces legal effects concerning the data subject or similarly affects him or her to a significant extent;
the right to address the National Supervisory Authority for the Processing of Personal Data or the competent courts, to the extent you consider necessary.
For any additional questions regarding how personal data is processed and to exercise your rights mentioned above, please contact the email address: